Blogging is an important and relevant part of social media marketing. While the height of blogging popularity peaked in the 90s and early 2000s as a form for activists to vent out, today businesses and corporations have discovered just how much running a professional blog could alter their profit margins.
More importantly however, blogs have become the number one channel for business that use content marketing to reach out to new leads and keep the existing leads engaged.
Companies use blogs to keep their customers informed about major and minor changes taking place in their industry as well as post informative content. Effective use of blog content creates customers loyalty and builds your brand value.
Business entrepreneurs who are effectively using blogs for content marketing report four main benefits. Note that the benefits far outweigh what these four points.
Keeping a regularly updated blog will give your small business the opportunity to create relevant connections with your leads. As people find your blog posts and share them, traffic to your money site builds up. Needless to say, some of this traffic is nurtured and qualified, leading to increased sales and profit for the your business business.
Blog posts that are well written and informative have a way of weaning and preparing the lead for the final sale. They do this by building the lead’s trust in the brand and eventually winning their loyalty. Again, by writing strictly non-promotional content on your blogs, you give your customers a chance to see and experiencing the human side of the company, allowing them to connect with the brand and remain loyal to it.
Achieving the non-promotional level of blogging explained above is not a mean feat. Successful blogging incorporates all of these things:
Another often ignored benefit of running an active business blog is the fact that blogs are an accessory to the efforts you put into social media marketing. Your Kenyan blogs can feature every social media platform the business uses. By including social media sharing buttons with your blog posts, you actually manage to kill two birds with one stone.
Unlike social media sites, blogs allow businesses to give customers a full sense of who they are without the limitations that the social media sites present. Blogs do not limit businesses to a certain number of characters and do not require picture-only posts. The text focus gives businesses the chance to be human to their customers.
While blogging is not as popular as it used to be, it is still going to become a staple for the future of business. This is because it combines social skills, accessibility, textual content, user-friendly knowledge, and a standard for internet content.
Here is a nutshell of the advantages that blogging offers:
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On a recent B2B marketing workshop that we organized in Mombasa, Kenya, an entrepreneur asked me to give a genuine comparison between LinkedIn and Facebook as instruments of driving brand awareness.
Which one did I think was better of the two, he asked.
“LinkedIn is the better social media marketing platform to use for creating B2B brand awareness and content marketing strategies. Not only is it geared toward all businesses and professionals, but also provides the vital marketing strategy that has been used from time immemorial, networking.
LinkedIn is similar to Facebook marketing, but instead of talking about the latest celebrity gone crazy, the content in LinkedIn discusses the dangerous importance society places on celebrity idols. LinkedIn gives brands and businesses more marketing and networking opportunities than any other social media outlets.
I would honestly advice any online entrepreneur who is considering to implement a B2B Social Media Marketing Strategy, to give LinkedIn brand awareness tools first priority.” That was my answer in so many words.
There are 3 main features on LinkedIn that will help you build brand awareness and play a crucial role with your content marketing strategies. These include company pages, profiles, and groups.
Starting a company page on LinkedIn is the best way to get your brand out on the market. A company page allows you to share job opportunities about your company and talk about the behind the scenes operations going on. Talking about your company on the page will allow other businesses to see what goes on behind the B2C marketing and trust your brand more. It also gives potential employees interest and knowledge about your company.
Your LinkedIn Company Page is the perfect place to post self-centered information on the company, such as product releases and press releases, which should not be on your content marketing company blog. Users can follow your page to get updates on the company, and any employees on the website will automatically follow the content.
Your company employees should be on LinkedIn but this alone will not ensure success with your B2B marketing. Encourage them to make their pages professional in a way that positively reflects the company.
The employees are one of the most important factors in the image of a brand and they will help raise awareness of it thanks to the vast networking capabilities of the website. Make sure all employees are linked to the company page correctly so the correct name and logo appear on their profile.
Groups is a section of LinkedIn that acts like a discussion forum on the internet. Yet groups are not informal and full of attacks like internet forums are. Instead, they are similar to breakout session at a conference.
Unfortunately, company pages cannot join LinkedIn Groups. This however does not mean you should not tap into this awesome marketing feature. If you are serious about using LinkedIn to create brand awareness, owners and managers need to set up their own profile in order to participate in LinkedIn Groups.
Once you have a personal profile set up, find groups that relate to your business. For example, if you sell clothes on a retail website, join groups about retail marketing or eCommerce schemes. There will be hundreds of groups to choose from, so join groups with more members and posts each month.
By using the above 3 features, you can rest assured that your brand is causing ripples in all the right places and that you are using LinkedIn effectively to create your B2B brand awareness.[call_three title=”Join Our Newsletter For More Brand Awareness Tips” incipit=”” email=”” email_label=”your e-mail” submit=”Stay Updated” action=”” hidden_fields=”” method=”post” ]