Step 3 – “C” Is For Create
Welcome back to Six Step Niche Sites. You are now reading Step 3.
If you are new, please start at the beginning and find out all we’ve learned about creating profitable WordPress niche sites.
If you are continuing from Step 2 - Congrats! and Welcome Back!
Step 2 is a tough step for many - it’s the ‘decision-maker step’.
Many folks find they are not ready to invest in owning their own WordPress niche sites - or they decide that learning how to install WordPress is much too difficult to try and learn.
YOU took the time and learned… and it really wasn’t hard at all, was it? Congrats to you!
Now then, since you are reading Step 3, I feel it is safe to assume that you know what you need to make WordPress niche sites, you’ve done your niche site keyword research, and you’ve got WordPress installed on your site and your theme and plug ins all ready to go! Great! Let’s move forward.
Content Creation Day
The good news is that content creation for a niche site is free to do. Seriously, all you need is Google and your brain.
What the goal is for this step of the niche site system is to create about 5 - 7 blog posts of about 1000-1500 words a piece.
If you are not familiar with your niche topic, do some Google searches and gather some research so you feel better equipped to write about the topic.
There are also outsourcing websites where you can hire writers to write content for you..
Many folks like the Affilirator's Content Creation Course. Personally, I love it - especially when I am trying to write about a subject that I am not overly familiar with. It is a real time-saver for content creation for niche sites, Web 2.0 properties, and articles for PBNs.
Some affiliate programs offer content, too. This can be a wonderful help - just be sure to change the content to make it unique for your site.
However you get your content, be sure to get the keywords you gathered from your keyword research into the titles of each blog post.
Also, try and get your keywords within the content of each blog post about once per every 300 words or so is a good rule of thumb - but that is not a hard-fast rule.
How Often Do I Post New Content on a Niche Blog?
There are two schools of thought on this - and honestly, I use a combined method of both (I will link to both methods here in a second).
Personally, I usually get all 5 - 7 posts up right away. Fact is, Google will not index every page of your site all at one time so to the search engines, it won’t appear as if a site suddenly appeared in an unnatural fashion.
Besides, 5 posts in one day is not extremely unusual. There are many shared blogs around the internet that have different bloggers all posting on the same day. Bottom line, don’t be afraid to put all your starter content up at one time.
The other method is to post a post every day - each with a targeted keyword phrase in the post title. I do this too on my more successful blogs. If I have a new niche blog that starts to earn revenue from Media.Net or from affiliate sales from just the 5 original pages, I will look at my stats and keyword research and continue to add content.
Heck, if 5 pages are good, 15 pages MUST be better, right?
But for right now, get at least 5 posts up on your WordPress niche blog. Be sure to use what is called “keyword sniping”. I will link to complete instructions on this method in a minute.
Basically, with keyword sniping, you will choose one or two of your best keywords and make sure each is in every blog post you make. Then make sure those keyword phrases are linked back to the home page of your niche blog.
This is good SEO and helps make your niche site just that bit more powerful.
How Big Does A Niche Site HAVE To Be?
Again, there is no blanket rule for how large a niche website HAS to be in order to be profitable.
Other successful bloggers will swear you need 20 posts… or 50… or no less than one every day.
However, we are talking about small, tightly-focused, and tightly-targeted niche blogs.
We are not building huge, time-consuming authority sites - we are building information resource centers that have one or two ‘calls to action’. The ‘call to action’ of your niche blog is your monetization, or a mailing list, or maybe even to click through to another site you own. That decision is up to you, but be sure you have at least ONE ‘call to action’.
As for me, I am all about the Affilirator's Free Content Creation System. I’ve been doing what the program teaches long before I read his system. When I DID read his system, it was like reading my own ’secret strategy’. Guess it’s not a secret, huh?
Another point worth mentioning - be careful just how much you give away. Yes, this is Patrick saying that - the same man who is spending hours and hours creating THIS niche site that gives away all the guru’s secrets for free!
But seriously, while more is usually better, too much can be simply too much. It is possible to ’shoot yourself in the foot’ by giving away too MUCH free info - and then no one feels the need to buy the book and learn more.
Get what I am saying? I’m not saying get all ‘hypey’ in your content - but be careful just how much you give away. Got it?? Good. Let’s move on.
Optimizing Your Niche Site
Hopefully, you read my post about my favorite WordPress plugins for niche sites. On that list was a plug in called Yoast SEO. Get it. Use it.
After adding each post in your blog, be SURE to fill out the fields underneath it in the Yoast SEO.
Give each post a unique and well-keyworded title. This is the area that will make your title tag ( <title> ) unique.
Your title tag is what changes the words you see up to your left in the blue area of your browser. It is also the title for your page that is seen on a Google search result. This is a VERY, VERY important area so be SURE to optimize it.
Do not over-look this.
Also, be sure to fill in the description area and give your post some keywords. This gives each post its own unique meta data for keywords and description.
Once all your posts are in, and your site is monetized and ready to toss out to the world, submit your site to Google WebMaster Tools.
By submitting and verifying your site - and giving them a site map - you will allow Google to help YOU. Google will give you great stats about your site and your site map will help ensure that your site gets indexed completely and accurately.
Also be sure you have Google Analytics, or another free analytics program, installed on your niche blog. Stats are the key to creating a profitable niche blog.
You will need to know how often your site is visited, what keywords are used in order to find your site, what pages viewers read, where they came from, etc. Stats are power. Install Google Analytics.
Example WordPress Niche Site
Surely by now you are wondering when I am going to link to the test/example niche blog I made to go along with this tutorial website. Have I linked to it already? No, I have not. Why not?
I haven’t linked to the example niche blog mainly because I want you to go through the steps and learn - I don’t want you to copy what you see.
I want you to DO what you LEARN. The only ‘wrong’ way to create WordPress niche sites is to NOT CREATE A SITE. Whatever you put online as your first niche site will be right.
Better yet, it will be YOURS and it will be the building block that will teach you how to make each following niche site better and more profitable.
I want you to learn - I don’t want you to copy. Got it? Best of all - you are half way done! After this step is complete you have your very own niche website online!!!!
A Big round of applause for all of you that have made it this far! I promise, I will let you see my example niche blog - and some others - when all the learning is done 🙂
Step Three Review
1. Create Content - Either use your brain and Google or use this content creation program. Either way, get unique content on your niche site.
2. Be sure to use the Yoast SEO Plugin and optimize your niche blog posts.
3. Make sure you monetize your site and have at least one ‘call to action’ for your niche blog.
4. When your site is ready, submit to Google Webmaster Tools.
5. Add Google Analytics to your site to have records of all your niche site activity.
Step Three Thoughts
To me, this is the most exciting step (well, next to making money…haha!). I love to see each new niche site come to life.
I love creating and developing and adding the content that will be online working FOR me in future days - it is a real thrill for me.
In time, make a goal to eventually be able to hire the content creation part out to others, but in the mean time, just enjoy the creation process!
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